Introducing: The Yukon Scarf in Amethyst!
I think that if I’m going to knit things to sell, I’d like to help them stand out in a very crowded market by giving each pattern an individual name. I’ve decided to call all of the moss stitch infinity scarves the Yukon Scarf. I’ll then differentiate them by colour. Thus, this infinity scarf is The Yukon in Amethyst.
I see some very expensive scarves for sale on ETSY that look to me like they are made from inexpensive yarns that I recognize as the kind you can buy at WalMart. Now, I’m not dissing WalMart. But here’s a question for you: Do shoppers care where the materials came from? (I’m asking legitimately, not sarcastically.)
Would it make a difference to shoppers if I advertised that I support local small business and purchase all my yarn at small independent yarn shops (like Intwined Fibre Arts in Salmon Arm, or the Itsy-Bitsy Yarn Shop in Whitehorse)?
Of course, the more specialized you get, the more you pay for your materials. And the more you pay for your materials, the less profit you make. For instance, I paid $20 for this particular skein of very high quality Peruvian fair-trade yarn. So already, the price to the purchaser has gone up to whatever my time is worth on top of that.
Where is the line between making a good quality product you can be proud of and also earning enough $$ per hour to make it worth the work? (the eternal question of all artists in all genres.)
Thoughts? And if no thoughts, what’s on your needles today, eh?